![]() ![]() This song together with “High heels” was part of Brave Entertainment 2016 attempt to break the market with the new seven member lineup trying two different concepts in the process. On hiatus and with no releases in sight Brave Girls are now adrift with an uncertain future.Ģ016 the group undergoes lineup changes with the five member group losing three original members and gaining five new taking the group to seven members and releasing single Deepened. Brave Brothers were now fully dedicated to the AOA cause leaving Brave Girls stuck in limbo for two years. This is when things start going bad for the group as Brave Brothers gets an offer to write and produce for AOA, a girl group having started to get a lot of popularity (and dominating the girl group genre the following few years – recently though AOA are mostly known for a decidedly nasty bullying scandal). Then a followup single was released in 2013 followed by producer Brave Brothers stating that this would be followed by a full length album produced by himself. The mid 2011 debut was quite successful with the first single charting high and the group getting a lot of attention and followed by a second mini album in 2012. This together with being backed by the demon producer of the time made for pretty good prospects for a fledgling girl group even though from a smaller agency. Originally a five member group garnering initial interest through one member being related to a pretty well known actor and another for being a former Miss Korea participant. However this is where the story suddenly takes an unexpected turn… The phone call from management saying that your four year old song, for some unknown reason suddenly seems to top a music chart, just seems like a cruel distraction and at this point you’re not in the mood of having your hopes lifted and crushed again. At last you’re just trying to come to terms with, that despite all your dreams and desires, there’s just no rationale for doing this anymore. Promotions, training and mutual activities is just so few and far between now so there doesn’t seem to be a reason to anymore. Some of you even decide that there is no longer any reason to dorm together as a group. It’s talking about what jobs you can get outside of the idol business with a lagging academic record and not much experience outside of the idol world. It’s about evaluating when being hopeful simply becomes stupid and naive. When you discuss the future with your members the talk isn’t about the next promotion or song anymore. Despite your blood, sweat and tears success hasn’t materialised. ![]() I wont ask you to imagine a fourth time buuuuuut bear with me… Now IMAGINE having spent a good chunk of your youth on an unlikely endeavour to succeed as a Kpop girl group and you’ve been pushing hard, hopefully trying out different concepts gaining some traction once or twice but in general not making much impact, not so much because you’re not good, there’s just so many others who are also good taking up airtime, most of them newer, younger, some of them better connected and financed.Īnd you’re now coming up at your sixth year since debuting. Also imagine that you’re making this decision in South Korea, a nation known for a rough job market for young people, meaning you, for all you know, have put yourself in a pretty non envious position of “up or out”, succeed or fail, and with rough consequences attached to failure… ![]() (Hey, I’m part Japanese, I intimately know the wonders of depressed self worth and impossible expectations). And not only have you convinced your parents, you’ve convinced your asian parents which, generalising heavily, means you’ve subjected yourself to quite a lot of skepticism and derision just based on the normal Confucianistic non-encouraging coaching style employed by Asian Parents. A business built and thriving on a never ending stream of incredibly dedicated and talented hopefuls that will put their regular lives on pause for many years, missing out on the regular teen and young adult stuff like normal relations and an education, just to be able to endlessly train singing and dancing with the goal to maybe, just maybe, be able to debut as idols in some vague future. IMAGINE being in school and convincing your parents that you’re going to drop out to join a meat grinder of a business where a minuscule part of aspiring individuals actually go on to any success. I’m really reluctant to start any sentence with “imagine” but you know… ![]()
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